Chrissy Ott, Prince Global Sports
Natalie Mikolich npm | pr
FOR IMMEDIATE RELEASE
August 20, 2013
PRINCE TO OPEN BRAND EXPERIENCE IN NEW YORK CITY THROUGHOUT THE US OPEN
Prince NYC Will Host a Variety of Events and Activities Including the Unveiling of the Prince Tennis Fall 2013 Collection
August 20th, 2013, BORDENTOWN, NEW JERSEY – Prince Global Sports (), a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel, announced today that during the 2013 US Open they will open a brand experience space in New York City from August 23rd through September 1st, that will be located in the center of Midtown Manhattan’s tennis activity.
Throughout the first week of the US Open, Prince will give tennis enthusiasts in and around New York the opportunity to be a part of the excitement surrounding America’s slam. Prince NYC, located on the corner of Lexington Avenue and 47th Street, will be a hub of activity for the brand – featuring appearances from top Prince athletes, a viewing lounge for matches and limited edition merchandise for purchase. Prince will use this branded space to offer consumers and industry partners an exclusive look at the their new Fall 2013 product collections before they hit retailers in October.
“We have had great success with promotions at this year’s Grand Slams, the Prince Paris Tour at the French Open and the opening of our first brand retail store, Prince SW19, at Wimbledon,” remarked Mike Ballardie, CEO of Prince Global Sports. “It is important that we continue to capitalize on this momentum and the natural tennis ‘fever’ that hits New York City around the Open. Prince NYC will not only provide consumers with a unique experience but also an exclusive look at our exciting new collection for Fall 2013.”
Furthering their commitment to enhancing the performance and enjoyment of tennis for all players, Prince will introduce performance racquets featuring the new ESP Spin technology and a new line of “classic” racquets at Prince NYC. Racquets with Extreme String Pattern (“ESP”) Spin technology will deliver 30% more spin on the ball for players of all levels and will be available in Premier, Warrior and Tour Series racquets. The Classics Collection will bring back some of the brand’s most popular and top selling racquets, including the Classic Graphite 107 and 100, Classic Graphite 100 Longbody and Classic Response 97. Two new bag collections will also be unveiled – an updated Tour Team Collection in three new colors and a line of retro style bags that will compliment the Classics racquet collection.
Prince NYC will also showcase three new colors of the #1 selling T22 shoe that will be available in October 2013. One of which will be a special edition model in a pink and white color to help spread awareness about breast cancer. Prince will be donating 10% of all sales of this model to the non-profit organization Bright Pink during the month of October.
“The partnership with Bright Pink is a perfect match for Prince, “ said Chrissy Ott, Global Marketing Manager for Prince Global Sports. “Bright Pink promotes not only early detection and prevention but also encourages healthy and active lifestyles for women so we knew that Bright Pink would be the right partner and would also be of interest to the tennis community.”
Dates and hours of operation of the Prince NYC Showroom are as follows:
Friday, August 23: 9:00 am to 9:00 pm
Saturday, August 24: 9:00 am to 9:00 pm
Sunday, August 25: 9:00 am to 5:00 pm, closed for private event at 6:00 pm
Monday, August 26: 9:00 am to 9:00 pm
Tuesday, August 27: 9:00 am to 9:00 pm
Wednesday, August 28: 9:00 am to 5:00 pm, closed for private event at 6:00 pm
Thursday, August 29: 9:00 am to 9:00 pm
Friday, August 30: 9:00 am to 9:00 pm
Saturday, August 31: 9:00 am to 9:00 pm
Sunday, September 1: 9:00 am to Noon
About Prince Global Sports, LLC:
Prince Global Sports, LLC, is a leading court sports company with a focused commitment to research and development and game-changing product innovations. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize and Longbody technology, the first multifilament string, the first “Natural Foot Shape” tennis shoe and EXO3 technology, are a few of the contributions Prince has made to racquet sports. Today, the Company engineers products in all categories including Racquets, Footwear, Balls, Strings, Grips, Bags, Machines, Apparel and Accessories. Prince Global Sports is a wholly owned subsidiary of the Athletic Brands Holding Company with offices in USA, UK, France, Holland, Germany and Taiwan. Learn more information at www.princetennis.com and www.princesquash.com.