Chrissy Ott, Prince Global Sports
Natalie Mikolich npm | pr
FOR IMMEDIATE RELEASE
September 20, 2013
PRINCE TO PARTNER WITH NON-PROFIT BRIGHT PINK TO SUPPORT PREVENTION OF BREAST AND OVARIAN CANCER
Prince Tennis to Introduce New Special Edition Breast Cancer Awareness T22 Tennis Shoe with Proceeds Benefitting Bright Pink
September 20th, 2013, BORDENTOWN, NEW JERSEY – Prince Global Sports (), a leading manufacturer and distributor of performance racquet sports equipment, footwear and apparel, announced today their new partnership with non-profit organization Bright Pink (http://www.brightpink.org/) to join forces and help support the prevention and early detection of breast and ovarian cancer in young women.
Bright Pink, which is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women while providing support for high risk women, believes that being Bright Pink is not just about being aware, but also in taking action to detect these diseases at early, non-life-threatening stages, or reduce your risk of developing them altogether.
As part of their partnership, Prince Tennis is introducing a new Special Edition Breast Cancer Awareness T22 Tennis Shoe in a pink and white color design with 10% of the proceeds of each sale during the month of October benefiting Bright Pink. To be available for purchase starting in October 2013 during Breast Cancer Awareness month, the Prince T22 is currently the #1 selling tennis shoe in U.S. specialty retailers and the Special Edition Breast Cancer Awareness T22 will sell for $89.
"As an organization focused on empowering young women to be proactive with their breast and ovarian health, we deeply value partnerships with active brands like Prince that live and personify our mission by reinforcing healthy lifestyle behaviors such as physical activity, a proven breast cancer risk-reducing activity. We are so grateful to receive Prince's support this fall and are thrilled to celebrate the beginning of what we know will be an incredibly impactful partnership," said Bright Pink Founder and CEO Lindsay Avner.
To kick-off their new partnership, Prince Tennis and Bright Pink hosted a special event at Prince NYC (Prince’s US Open showroom) on Wednesday, August 28th where they unveiled their new Breast Cancer Awareness T22 Tennis Shoe for guests. Making a special appearance to celebrate the partnership with Prince Tennis and Bright Pink was Prince Tour Player and rising American tennis star Taylor Townsend who is the first American female player to finish the ITF Junior World rankings as #1 in 2012.
“The partnership with Bright Pink is a perfect match for Prince, “said Chrissy Ott, Global Marketing Manager for Prince Global Sports. “Bright Pink promotes not only early detection and prevention but also encourages healthy and active lifestyles for women, so we knew that Bright Pink would be the right partner and would also be of interest to the tennis community.”
For more information on Prince Tennis, visit www.princetennis.com, or to follow Prince Tennis on twitter go to @prince_tennis and on facebook at www.facebook.com/PrinceTennis. For more information on Bright Pink, visit http://www.brightpink.org/ and on facebook at https://www.facebook.com/BrightPink or on twitter go to @BeBrightPink.
About Prince Global Sports, LLC
Prince Global Sports, LLC, is a leading court sports company with a focused commitment to research and development and game-changing product innovations. The company is widely recognized as being the first to market with many of the most relevant technologies of the past 40 years. Oversize and Longbody technology, the first multifilament string, the first “Natural Foot Shape” tennis shoe and EXO3 technology, are a few of the contributions Prince has made to racquet sports. Today, the Company engineers products in all categories including Racquets, Footwear, Balls, Strings, Grips, Bags, Machines, Apparel and Accessories. Prince Global Sports is a wholly owned subsidiary of the Athletic Brands Holding Company with offices in USA, UK, France, Holland, Germany and Taiwan. Learn more information at www.princetennis.com and www.princesquash.com.
About Bright Pink
BE BRILLIANT. BE BOLD. BE BRIGHT PINK.® Bright Pink® is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. We are the big sister, the best friend, the trusted advisor, the dependable source of support for everything related to your breast and ovarian health. Visit us online to complete our "Assess Your Risk" tool to determine your lifetime risk for breast and ovarian cancer and download helpful questions to ask your doctor, cancer-fighting food shopping guides, and self-awareness tools. For those at high risk, receive a mentor through our PinkPal® one-on-one peer support program or find a local experiential outreach group to get support in a city near you. Brighten Up today at BrightPink.org.