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In addition, Plugged In Training Centers serve as product development laboratories working closely with Prince Product teams and Research & Development to identify trends and validate product.

Challenge Cups and Training Sessions are an integral part of the Plugged In Program. These events focus on providing training and competition opportunities for coaches and players. An intense college-style team tournament competition, on-court training sessions and workshops featuring industry leaders are planned on the following topics:
- What it takes to play college tennis and how to optimize opportunities for a scholarship
- Experiences on the pro tour from a rookie pro
- Tips on nutrition & hydration for elite athletes
- Mental conditioning for optimal performance
- Physical conditioning/regeneration for athletic success
Participants leave these events with a better understanding of what it takes to get to the next level, sharing information and advice with other coaches,players and industry experts. The team environment also creates a collaborative opportunity for players to understand that tennis can be much more than an individual sport.

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